"It is not mere streetwear but “smokewear”— a sartorial play on weed culture ... with a deeper message and surprisingly insightful take on modern Korea."

“Meet the Korean-American Brand Challenging Stoner Stereotypes... with uniform for recreational marijuana consumption”

“They combine two niches that have evolved within canna-culture sectors: those who use cannabis, and those who love streetwear....and their products are flying off the shelves.”