Sundae School’s SS25 Collection, "In the Mood for Love," explores the profound intersection of love, identity, and self-acceptance. Inspired by the complexities of love in its many forms—romantic, familial, platonic, and self-love—this collection invites our community to reflect on their relationships, both with others and with themselves. Through this lens, we examine how love shapes us, how it challenges us, and how it ultimately allows us to grow into our most authentic selves.
Rooted in the experiences of the Asian American diaspora, In the Mood for Love captures the delicate balance between tradition and self-expression. From the quiet strength of filial piety to the exhilaration of newfound desire, from the unspoken bonds of friendship to the radical act of loving oneself—each piece in this collection embodies the emotions that define our human connections.
Drawing from the Korean philosophy of Amor Fati—embracing fate with love—our designs blend nostalgia and modernity, comfort and transformation. Signature elements like our mochi flower motif symbolize love’s ability to evolve, while silhouettes wrap the wearer in warmth, evoking the feeling of an embrace.
Credits
Creative Director: Audrey Bark @oduribak
Photographer: Jaewon Lee @leejaewonarchive
Makeup/Hair: Jeehyun Kim @riddlemakeup
Stylist: Jisoo Kim @_ji__sookim
Videographer: Hyunil Yoon @heypieday
Video Editor: Hee Eun Chung @heeeunchungg
Talents
Seungmin @seungmminn
Seung Hyeon Park @hyeonparks